The times are indeed changing fast these days, a few decades ago, most business owners would have shrugged off the idea of using the online space as a marketing means. Now, not having an online component for your business is pretty much financial hobbling. The potential that websites, social media, and online advertisements bring for your venture is just too significant to ignore. Business philosophies might be in order.
However, going digital for your marketing and other business aspects means getting used to new rules. Moreover, what once worked with the regular customers might not be as effective in the online space. Hence, adhering to certain business philosophies pre-digital marketing might be, well, outdated. That is why any startup these days will do well to seek out updated business philosophies and strategies, especially for the digital age. Some of these can be applied to just about anything regardless of digital or online capability:
Change is constant
Need we say more? Take a look at smartphone technology, for example, every year the capability of smartphones nearly double, same goes for iPhones. That is the double-edged sword of modern technology, there is always something new and it will always arrive in a blitz. That is why anticipating change, especially for your websites and online business model is crucial. Never be too complacent with your current digital capacity.
Consumer feedback is key
If and when you do decide to improve things, there is no better coach than the people you serve or your target demographic. The thing about the digital age is that everyone has the ability to voice out their opinion. These can be in the form of comments– constructive or otherwise, opinions, and suggestions. If the majority of them say your website is too bland or too cluttered, then take notes. You’ll find that unlike managing a traditional business in a physical store, online feedbacks and suggestions can be more frequent and abundant. People are less shy online.
Be your customers
Put yourself in your customer’s shoes. What would you like to see in online marketing? More casual words? Bigger sale or promo announcements? Memes even? Well, the easy thing about this is that we are all consumers and we know what we like. So treat your customers, pretty much like how you want to be treated in the online space, with pop culture if necessary, the more relatable you are, the better.
Never underestimate potentials
Do you know Bill Gates? Wealthiest person in the world at one point, built his empire using Microsoft as the foundation? Turns out, Gates showed his ideas to 1,200 people when he was just proposing what would have become a multi-billion dollar empire. Out of 1,200, only 11 truly believed in him and made him a multi-millionaire. So the 1,189 people who ignored him are probably regretting what they did. The point is, underestimating a potential is never a good practice, you want to be able to see how something could blossom into huge opportunities, especially in the online market where there is always something fresh every day.
Keep learning new things
The digital space, particularly the Internet, is an infinite labyrinth, learning what makes it tick or what people use it for can be a key factor in how you plan your business. Of course, if you need something more complicated than an economics homework help, then feel free take new courses and open yourself up to a deeper understanding of digital matters.
Don’t stay in your comfort zone
The beauty of the internet is that it can act as a window for people in different countries. You can easily see what other cultures and demographics are up to and you might find a whole new target audience that is ripe for the taking. In fact, one of the most successful games at one point, which is PlayerUnknown’s Battlegrounds, owed a huge chunk of its popularity to the Chinese demographic (it was really popular there) despite the initial target audience being in the Western market. Of course, communication is key in that regard and a universal language is needed, so feel free to make use of some English homework help if you chose English as the medium, or otherwise get a translator.
Patience pays off big
When you are a startup and it will be your first venture into digital marketing, do not rush in expecting big returns-on-investments (ROI) immediately. Imagine you are Columbus in the New World, you need to explore it, possibly without ROI in mind. Don’t worry, it will come, online startups usually start slow, unless advanced and more expensive online services are employed. In that case, your investment and your ROI will be proportional. It’s a new and ever-changing territory, so look always beyond the short-term.
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Originally posted on October 11, 2018 @ 1:57 am
