If you’re running an e-commerce store targeted to Brits then you better be prepared. According to the Interactive Media in Retail Group, approximately 3.6 million Brits are expected to shop online on Christmas day and spend about 14.56 pounds per person. Overall estimated online spending is 52 million pounds or $103 million.
Last year, there were 3.37 million Brits who shopped online while only 2.8 million went to Church of England service. Moreover, the research firm estimates that total online sales for the year will reach 53.3 billion pounds or 76% increase compared last year.
Via Bloomberg
Originally posted on December 23, 2007 @ 12:13 pm
I don’t think that 3.6 million Brits is a great number. I wuoldn’t be surprised even if 5 million of them were the customers of e-commerce.