Mobile operator 3 UK announced the launch of the first ad supported, commercial mobile music video service in conjunction with Sony BMG Music Entertainment (UK). The service, powered by Rhythm NewMedia, is available to all 3 UK customers and is accessed through 3’s music homepage. Customers can now watch their favourite music videos from artists on their mobile phones anywhere and at any time.
The new Sony BMG video collection is the latest addition to 3’s existing free mobile video service. The service is offered to customers with no data charges and is supported by short, targeted video ads. Rhythm NewMedia both sells and delivers a targeted and personalized video ad before the music video based on demographic data collected. This new service complements the existing 3MusicStore, and will also offer links to purchase products.
Originally posted on March 30, 2008 @ 9:42 pm