How many times have you been cruising around on the Internet and found the same logo or design element on various different websites? While you may have thought to yourself that whoever designed that website or logo was just plain lazy, the likely truth is that they simply don’t understand the importance of having their own graphic designer to take care of these types of issues for them.
When you’re running a business, setting yourself apart from your competition should be a priority. And for an online business, one of the easiest ways to do this is to hire a graphic designer to work with your company to bring out the best of your marketing strategies and visual ideas. If you’re still not convinced, here are three reason why your online presence is in dire need of a graphic designer’s help.
You Can Focus More On Working the Business
As a business owner or operator, you likely have to wear many hats, especially if you’re running a small business. While this can be extremely beneficial for keeping costs low, it isn’t beneficial when it comes to being or having the best in one particular area. And with today’s online consumers so visually minded, having stellar graphics is a must.
According to Christina Tarkoff at ArtOfInbound.com, hiring a graphic designer not only gives you higher quality design elements, but it also is a wise investment for your company as a whole because it allows you to focus on what your strengths are—running your business.
Your Brand Will Be More Consistent and Unique
A trained designer knows what it takes to have strong visual branding and design element. They have experience working with various fonts, colors, sizes and logos to know what works and what doesn’t. Because of this, Rob Garza of ARGEE Design reminds business owners that a graphic designer will do a much better job than you could do yourself of giving your company a unique look and feel while also keeping all design elements consistent.
As a good rule of thumb, make sure your graphic designer has well documented what themes and design elements they have used for various aspects of your website or branding. This will make it easy if you need to duplicate something, remove or change something, or if you need to add or subtract members to a growing graphic design team.
Create What You Didn’t Even Know You Wanted
Because of the amount of experience graphic designer have in the design world, they can oftentimes make something great with little to no direction. In fact, Justin Piontek of DigitalMarketingDirection.com states that because graphic design is really just about making things look good, graphic designer can often give you a finished product that you never expected based off of your general ideas and suggestions. All it takes is a little trust and creativity.
To really compete with other businesses in an online format, you have to set your company apart visually. And with the help of a talented and qualified graphic designer, you’ll be able to do just that and watch your online presence soar.
Originally posted on September 24, 2015 @ 7:08 am
