As a web designer, it’s important that you find a perfect balance of things to focus on when creating a site. Focusing on just one area over another will lead to an imbalance between all of your elements.
The goal should be a dynamic yet functional website that keeps things as simple as possible. So how do you keep things simple while still creating a unique website? Take a look at some of the most important things to keep in mind when designing a website.
The Right Domain
Before you even get started with the design process, you should have a domain in mind. The right domain can make or break your website. Not only should your domain name be something unique, but it should also be easy to remember.
Too many characters or words can lead people astray. You’ll wind up shooting your own self in the foot if you don’t choose the perfect name for people to search. Quite simply, businesses whose domains are easily accessible and quickly memorized are much more likely to get traffic.
Keeping It Clean and Simple
It’s easy to get carried away with all sorts of bells and whistles that you want to incorporate into your website. However, when you try to combine too many elements into one small space, it can overwhelm your visitors.
Beyond just being overwhelming for their eyes, it can also be overwhelming for their internet connection. Too much going on at once can lead to poor user experience and slow loading times. Keep things as simple as possible in order to stick to the main goal, which is delivering a quality website.
Colors should be an important aspect of your design process. Choosing certain color schemes can not only be difficult to read, but it can actually hurt your eyes. The last thing you want to do is force your website visitors to squint in pain as they try to read your website. Use an effective color palette that stays true to your branding without overwhelming people’s eyesight.
Above all, your website should be easy to get from point A to point B. If your site is laid out in a way that makes it difficult to get from one place to another, then it won’t be long until your customers lose interest altogether.
Your navigation should make sense to the average person who may not necessarily use computers all the time. The easiest way to make sure that users with all different levels of technical ability can easily navigate is to create a sitemap. A sitemap is the easiest way to help search engines leave people to your site.