In your personal life, you probably use different forms of video chatting all the time. From Skyping with your friends or family members who live in different areas of the country to keeping up with your favorite people, brands or celebrities on SnapChat, you probably watch a lot of videos or use video services throughout your day. However, many people don’t take advantage of the potential video conferencing and chatting can bring to their business. To help you see just how you could be benefiting from video conferences within your company, here are three ways you can and should be using video chat in your business.
Video Conferencing with Employees
In today’s world of online business, it’s often the case that people who work together don’t actually see each other face-to-face very often. But just because you’re not physically in the same room with someone doesn’t mean there’s no way for you to see them. Video conferencing can help you do just that! And according to June Bower, a contributor to Mashable, video conferencing can be used to help with daily work tasks like collaborating, showcasing materials or products, and getting feedback to continue moving your company forward. This can also help make your company feel more like a team rather than disconnected people.
Video Conferencing with Candidates
During the interview process, there are numerous ways that you can get to know the candidate you’re considering hiring. However, if you don’t live in the same area as the candidate, it can be a challenge to really feel like you understand them on a personal level. That’s where video chatting can come in handy. And according to John Forknell, a contributor to AllBusiness.com, interviewing candidates through video chat is especially important if their role will have a customer service component. Seeing them in this situation will help you get a better feel for it they handle themselves well when speaking to someone they don’t really know and will give you a great first impression to help make your final hiring decision.
Video Conferencing with Customers
Although some people like the anonymity they can experience when conducting business with companies online, others feel that doing business online exclusively can diminish the personality of a company and the connection it can have with its customers. To help with this, Paresh Dave, a contributor to the LA Times, writes that many companies are now using video chat to communicate with their clients or customers who visit their websites. Paresh shares that when it comes to customer service, it doesn’t get any better than being able to actually talk to a real person rather than just a computer. If your online customer service is suffering, this may be just the solution you need.
For many businesses, implementing video chat either with customers, employees or candidates could make your job a whole lot easier. Consider adding video chat to your business if you recognize that you could improve in any one of the three above areas.