When it’s time to do that marketing push for your business, you’ll hit some obstacles if you don’t have the right gear or you don’t have the right approach to the situation. And, part of getting the right gear means getting it at costs you can afford, so all of those topics are related.
To help you collect the right stuff before you start the final marketing push, consider the following four methods concerning using coupons at retailers, sharing gear when possible, renting equipment that you are only going to use a few times, and finding social media shortcuts for mass audiences.
Use Those Coupons
First of all, when you know you have to buy gear like computer, laptops, tablets, printers, or hard drives for your marketing needs, use coupons to tech stores whenever possible. You can save thousands of dollars before you even get started, simply by finding ways to save money that are already available and readily searchable. If you start looking for gear far enough in advance, you should be able to find almost everything on sale somewhere.
Share Gear To Keep Costs Down
Also, a big part of having the right gear is knowing that you can borrow it from certain people in order to share resources. In other words, the marketing department can share printers with the sales department. The tech department can loan a few tablets out for professional use for networking or connectivity on the go. Learn to spread the resources out within the constructs of whatever company you’re working for.
Rent Equipment When Possible
Some marketing gear is specialized, so that you only need to use it once or twice. Learn how to rent this gear, or potentially outsource that part of the marketing project even. Sometimes having the right gear just means using the right promotional service! There’s absolutely nothing wrong with just understanding gear to the point where you know who to ask for it, or the services they provide.
Find Social Media Shortcuts
A big part of your marketing process is going to be social media driven, so you can even consider software a part of the gear in your gear bag. One of the best ways to keep all of your social media organized is by subscribing to a service like Hootsuite, where you can schedule everything and put all of your links and data in the same place. It is super interesting to note that the idea of ‘gear’ is definitely not as physical as it used to be, since so much of marketing is done in the mind and in mobile devices now instead of with print like in advertising of the past.