No matter what industry you’re in, marketing effectively is going to be one of the keys to your success, especially concerning online products and services. In addition, more general marketing procedures aren’t going to be very effective if you’re in a competitive industry.
And, since consumers are getting smarter about how marketers manipulate human psychology, that’s another hurdle to overcome. To help you with these issues, consider the five following tips – give the SMS pathway a try, organic product placement can be very effective, piggyback on events that your product or service would naturally be at, create a relatable personal blog for people to read, and avoid marketing words and terms.
Use the SMS Pathway
If you successfully incorporate SMS advertising into your marketing scheme, there’s an incredible amount of potential for organic, customer-need driven sales. Because there is such an easy opt-in and opt-out process, and because of the availability of further upsell in those small bits of communication, there’s nothing but potential once you get the system set up. The only variable you’ll have to control to make sure that you don’t become annoying is to keep updates on a slow enough schedule that they don’t become disruptive.
Think About Organic Product Placement
If you can talk to other advertisers or even coordinators about ways to naturally place your product and service within the context of their output, that’s a great way to increase marketing value as well. Reading about organic product placement will give you some inspiration about what other people have done in the past to effectively get into mass consciousness without being pushy, which is the primary goal of such a technique in the first place.
Piggyback On Related Events
If your product is somehow related to sports, then go to a sporting event and figure out how to have information about your product displayed there somehow. If your product relates to education, set up a booth near an event at a college. If the captive audience is already present, use that to your marketing advantage.
Create a Relatable Personal Blog
If you create a blog that tells your own personal story, and then talk about how your product or service came into being, talk about it in historical context, or tell a story about it, then that will make people familiar with it without you ‘selling’ it, per se.
Don’t Use Marketing Words
The typical consumer public has not become very familiar with general marketing terms and techniques, so avoid these at all possible costs. Learn to be creative with your word choice so that your ideas won’t be discounted immediately because of the past value of the phrases being picked up on.