After hearing numerous complaints across the blogosphere, the search engine giant has finally responded to allegations that it was unconcerned web spam popping up in their queries due to the fact that many spammers are generating revenue via Ad Sense.
As weâ€™ve increased both our size and freshness in recent months, weâ€™ve naturally indexed a lot of good content and some spam as well. To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy wordsâ€”the sort of phrases you tend to see in junky, automated, self-promoting blog comments. Weâ€™ve also radically improved our ability to detect hacked sites, which were a major source of spam in 2010. And weâ€™re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy othersâ€™ content and sites with low levels of original content. (Official Google Blog)
With plagiarism at an all time high, many bloggers have been worried about content farms driving them out of business by simply stealing ones content and using SEO tricks to rank ahead of the original author.
Fortunately for bloggers and free lancers, Google is still placing a greater emphasis on original content (regardless of whether one is using AdSense or not), which should help ease up some fears about Google becoming lazy when it comes to fighting spam upon their search engine.