Still not convinced of social media’s return on investment? Erik Qualman, author of Socialnomics, shows us how social media has paid off for business big and small, from JetBlue to Burger King to Ford Motors.
Their crappy Seinfeld ads aside, Alex Bogusky of Crispin Porter & Bogusky said it best: “You canâ€™t buy attention anymore. Having a huge budget doesnâ€™t mean anything in social mediaâ€¦ The old media paradigm was PAY to play. Now you get back what you authentically put in. Youâ€™ve got to be willing to PLAY to play.”