MTV Networks (MTVN) has expanded its “Tribes” vertical ad network initiative with the launch of the humor-focused Comedy Tribe, anchored by ComedyCentral.com. Among the launch publishers in the new vertical ad network is JibJab.com, the producer of premium video content and digital greetings, which has signed an exclusive ad repping agreement with MTVN.
Under its agreement with JibJab, MTVN will serve as the exclusive sales force for all advertising inventory on the site, as well as JibJab’s popular brand integrations and custom sponsorships. During 2008, JibJab.com received 105 million visits and the company currently has over 6.3 million registered members.
MTVN’s Tribes are demographic-focused vertical ad networks anchored by the company’s core digital properties and extend to sites beyond its online portfolio. The Tribes are intended to offer advertisers extensions of the same audiences and content they find on MTVN sites, while offering greater scale and efficiency. The newly-launched Comedy Tribe joins MTVN’s Parenting Tribe, anchored by ParentsConnect.com, MTV Generation Tribe and Tribes from CMT, Spike and VH1. Through the Tribes initiative, MTVN currently sells inventory across more than 220 partner sites and offers 17 vertical targeting categories.