British political parties are definitely looking to use the Internet more in the run up to next year’s general election, but I’m not sure how welcome a mudslinging appeal on popular streaming music service Spotify is going to be.
Due to Spotify’s immense success, particularly among younger people for whom politics is, generally, a complete turnoff, the Conservative Party will launch chairman Eric Pickles onto the service to attack the Labour Party and then say something along the lines of “hey, we’re really nice people really, vote for us!”.
In fact, his 45 second address will begin:
“With Spotify, you only listen to the stuff you want to hear, right? Well sorry to spoil your day but here’s something you don’t want to hear.”
Yes, Mr Pickles. You.
Interestingly, running ads online aren’t currently controlled in the same way as TV and radio ones are, so not only do parties reach a disaffected generation but they’re freer in what they can do and say.
We may not see David Cameron washing up in his YouTube videos any more, but online services are sure to targeted by political parties as they aim to get people interested in politics and voting again.