To complement its traditional media strategy, AIDS Healthcare Foundation (AHF), the USâ€™ largest nonprofit HIV/AIDS healthcare provider, has recently gone viral, reaching millions of online users with its innovative HIV/AIDS advocacy and prevention campaigns distributed on the Internet.
The organizationâ€™s most recent effort includes an original viral video public service announcement promoting HIV-testing entitled â€œSex Network.â€ The video depicts a fictional scenario in which a young man in his twenties, Guy, is sitting alone in his living-room and is suddenly asked by an unseen announcer voice: â€œHave you been tested for HIV?â€ He denies needing to be tested saying, â€œI have nothing to worry about. Iâ€™ve only slept with 3 people.â€ Suddenly, his 3 ex-girlfriends appear in his living-room. â€œBut Iâ€™ve slept with 5 people,â€ says one. And 5 more people suddenly appear. â€œAnd Iâ€™ve slept with 9,â€ says another. And those 9 people pop into the picture. This continues until Guyâ€™s living room is filled with people of all stripes confessing how many partners they have had. Finally, alarmed, Guy turns to the camera and asks, â€œNow what do I do?â€ The unseen voice answers with the following words, which also appear on the screen: â€œGet tested now. Go to www.freeHIVtest.net.â€