While 42 percent of consumers think of Cyber Monday, the Monday after Thanksgiving, as an online memory-jogger to kick-start their holiday shopping plans, this year many shoppers are viewing Cyber Monday as a day to look for discounts.
A survey commissioned by Shopzilla and conducted by BizRate Research revealed that 8 out of 10 shoppers will be on the look-out for discounts with 69% searching for free shipping, 53% scouring the web for one-day promotions and 32% keeping their eyes open for buy-one-get-one-free promotions. Cyber Monday has become so famous for its good deals that many consumers prefer waiting until Monday to shop online rather than heading out to the stores for the traditional Black Friday deals.
Even the browsers, not shoppers, are using Cyber Monday to strategically prowl the web for promotions and savings. Fifty-one percent say they will log on to check on deals, and 21% will comparison shop.
Cyber Monday has become synonymous with deals in the consumerâ€™s mind because, of the 43% of consumers who said they shopped last Cyber Monday, 63% reported finding great deals. Not surprisingly, in this tough economy, they are on the hunt again.
In addition, retailers have been successful in getting the word out about their Cyber Monday promotions. Over three-fourths of consumers (76%) learn about Cyber Monday deals via the Internet, with 48% of online shoppers hearing about Cyber Monday deals from emails and 13% learning about deals from the news. There are also many Cyber Monday sites that aggregate offers such as cybermonday.com, gottadeal.com, couponmountain.com, dealtaker.com, bizrate.com and shopzilla.com. More than 78% of consumers say they find aggregator sites very helpful.