In this digital world itâ€™s all about the details. Collectively, this chunk of information is worth billions of dollars in the form of advertising revenues.
So itâ€™s not really surprising why most online companies are dying to gather our personal information by tracking our online activities. Just ask Facebookâ€™s Zucerkberg is you donâ€™t believe me.
However, Internet activity tracking is worse that we normally imagine. According to a news article, research firm comScore found out that major Web companies including Google, Yahoo, Microsoft, Myspace and AOL capture about 336 billion data every month!
Now, hereâ€™s why Microsoft is so into Yahoo. It turned out Yahoo gathers the most information every month, recording about 110 million data per month or 811 per user.
Why are the privacy groups and consumers not complaining about this? Apparently, most of the data collected are done covertly.
As expected, these online companies are quick to defend its practices using consumer-protection policies and credibility as punch lines.