MySpace officially announced the beta launch of MySpace MyAds, the new advertising platform designed to empower individuals and small businesses to create relevant, targeted promotional business campaigns within its network. MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpaceâ€™s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.
â€œWith MySpace MyAds, weâ€™re blowing the lid off display advertising solutions for small and medium businesses,â€ said Jeff Berman, President of Sales and Marketing for MySpace. â€œMySpace MyAds is a direct marketerâ€™s dream â€“ providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. Weâ€™re giving businesses better ROI ASAP and in todayâ€™s economy, thatâ€™s a must-have.â€