Millennial Media, the leading cross-platform mobile advertising company, announced an agreement with Verizon Wireless that will add a significant portion of the companyâ€™s mobile advertising inventory to Millennial Mediaâ€™s rapidly growing networks.
These mobile advertising networks include MBrand for targeted audiences across premium content, and Decktrade for performance-driven campaigns. Through the terms of this agreement, Millennial Media will be able to deliver its advertiser campaigns to millions of Verizon Wireless Mobile Web users. This added reach provides Millennial Mediaâ€™s advertiser partners express access to a highly valuable, highly targeted audience. Verizon Wireless consumers will benefit from the deal as well, as they will be exposed to a wider variety of advertisers and offers, without disruption to their mobile web experience.