i.TV presents users with relevant and up-to-date TV and movie listings based on their current location and other customizable profile settings. The service provides rich background information for most programs, including celebrity photos, biographies, show synopses, ratings, and reviews. i.TV also gives users advanced sort options that make it easy to organize television listings according to categories such as channel, show, and genre. Additionally, customers can use built-in filtering capabilities to exclude information from their listings, such as adult content.
i.TV includes a number of community-focused features that enable users to discover programming and socialize around entertainment. Customers can also use i.TV to recommend shows through an email alert to friends. The application allows users to give shows star ratings, write their own reviews, and respond to reviews written by other members of the i.TV community.
i.TV also has the capability to deliver entertainment directly to the end user. Using the iPhone or iPod touch, i.TVâ€™s customers have access to a large selection of movie trailers and television previews that can be streamed directly to their device.