Glam Media, Inc. has released the Glam Application Platform, a platform that the company says will change the way content and applications are distributed and monetized on the Internet.
The Glam Platform removes obstacles that have previously kept applications inside the walled gardens of a few large social networks such as Facebook and MySpace, and enables them to reach over 77 million monthly unique users through contexts such as blogs, magazines, and content web sites coveted by brand advertisers online.
To enable new opportunities for publishers, developers, and advertisers, Glam is launching an open-source platform that allows applications to be distributed across the network of premium publishers with a built-in system for monetization. Applications built on the Glam Apps Platform will be available on the Glam Apps Store for embedding or downloading and can be monetized by Brand Ads provided by Glam or by the web developer, media company or agency; or can be with No-Adsâ€”Apps can be free or priced by developers for purchase for use.
Glam Apps Platform is currently available in private beta to approved developers and select publishers in the Glam Network of more than 600 Glam-owned and operated and independent Web sites, magazine properties, video providers and blogs; the platform will be launched to general availability for developers and web publishers in fall 2008.