Fox Interactive Media (FIM) announced the appointment of Adam Bain to the new post of President, Fox Interactive Media Audience Network. The new unitâ€™s charter will be to optimize monetization across FIMâ€™s content network and for third-party publishers leveraging both the companyâ€™s industry-leading HyperTargeting technology and ad-serving platform.
Bain previously served as the companyâ€™s EVP of Technology and Production, a role in which he oversaw FIMâ€™s 2007 acquisition of Strategic Data Corporation (SDC), which became the basis of FIMâ€™s monetization platform, and spearheaded the creation of the companyâ€™s industry-leading HyperTargeting by MySpace. Bain will continue to report directly to Peter Levinsohn, President of Fox Interactive Media, and will be based out of FIMâ€™s Santa Monica offices.
The new unit will combine FIMâ€™s advertising technology, ad operations and performance sales efforts into one unit. The team will be responsible for the sales of performance-based ads for both FIM and third-party sites.