American online video stream viewers take note – you aren’t the ones leading the world pack in viewing habits. That title, according to a new study out by comScore, belongs to the United Kingdom.
The study, said comScore, showed 80 percent of the U.K. online population (age 15 or older who have accessed the Internet from either a home or a work computer) began a video stream in April 2007, compared to 76 percent in the U.S., 79 percent in France, and 70 percent in Germany. It also reported that the average U.K. streaming video viewer initiated 80 streams, compared to 64 streams per streamer in France and 62 streams per streamer in Germany. By comparison the average streamer in the U.S. initiated 65 streams per streamer.
And which site were the Brits watching most? Not BBC, but rather Google Sites (i.e. YouTube). Of the 1.98 billion streams that were initiated in the U.K. in April 2007, 38 percent or 608.1 million came from viewing videos of people’s dancing habits, etc. The BBC, by contrast, had 32.2 million streams initiated.