And the award for the most concise definition of Digg goes to…Scott Karp!
Digg is the apotheosis of niche media â€” of the niche, by the niche, and for the niche. Never has another media company so perfectly captured the interests and ethos of one defined group of people â€” in Diggâ€™s case, under 25, male, liberal, interested in tech…
If you look at the list of top 10 stories from which Scott derives his definition, it’s abundantly clear that the communities interests lie in technology news, how-to’s, offbeat news, and liberal news.
…no single editor could compile such a perfect list. Digg could not be further afield from a mainstream audience, but for the Digg niche, it is perfection.
Perfection, while it may be for the niche, this also means that Digg has little chance to expand beyond this niche and become mainstream. At least not without irking the niche.
Beautiful words Mr. Karp.