ReverbNation.com announced that artists will receive 50% of the revenues generated by the advertising displayed on artist profile pages. The new program, dubbed “Fair Share”, is scheduled to launch July of 2007.
“Artists are searching for new ways to earn money in this rapidly changing business,” said Jed Carlson, Chief Marketing Officer. “The relationships artists have with their fans are valuable beyond simply selling songs or tickets. They just need ways to tap into the Band Equitytm they have built up with those fans. Sharing in ad revenue with sites like ours is one of those ways. ”
At the end of each month, half of the advertising revenue from ads across all artist profile pages will be put into a pool. That pool of money is divided among the artists participating in the Fair Share program based upon the proportion of site activity each artist generated for the month. Site activity includes things such as page view activity, song play activity, and fan activity. To qualify, artists must hold the copyrights (or permission from the rightful copyright owners) to all the content displayed on their profile pages.