Online advertisers and marketers are paying serious attention to this new â€˜anywhere, anytimeâ€™ channel. eMarketer projects that spending on podcast advertising will reach $80 million this year and $300 million by 2010.
Internet researcher eMarketer forecasts that the total US audience for podcasts could reach 25 million by 2008, and perhaps 50 million by 2010. These numbers don’t really mean anything other than you really should have a podcast to accompany your blog folks. Do it now. Develop your listenerships today.