As a major enhancement to the recently announced beta of the all-new Plaxo, the company today unveiled its next-generation social network, Pulse. Pulse pulls in â€œpeople feedsâ€ from a large and rapidly growing list of sites, and enables conversations about the resulting content stream â€“ within your family, around your circle of friends or across your business network. It dubs itself as a â€œtrue social network, that brings your address book to life with what the people you actually know and care about are creating, discovering, and saying online.”
Pulse is pioneering the concept of â€œpeople feeds,â€ which is the notion of being subscribed to the people in your address book, and then automatically receiving the content they choose to share with you from any of the various sites they use. The list of sites from which Pulse is aggregating such people feeds now includes: Amazon.com, AOL Pictures, Del.icio.us, Digg, Flickr, Jaiku, Last.fm, LiveJournal, MySpace, Picasa, Pownce, Smugmug, Tumblr, Twitter, Webshots, Windows Live Spaces, Xanga, Yahoo! 360, Yelp, and YouTube. Many more are on the way, thanks to user-centric sharing policies and open standards for exchange of data, including RSS, OpenID and microformats.
â€œPulse represents the natural evolution of Plaxo,â€ said Todd Masonis, Founder and VP of Products. â€œItâ€™s all about keeping you more richly connected to the people you actually know, by transforming your address book into a true social network for your real personal and professional relationships.â€