By seamlessly integrating e-commerce platform, PayPal users can easily setup their own store, promote, and sell any items outside their websites. Ideally, this widget can get additional traffic and boost sales of many merchants.
Some of the features I find quite useful are the following:
Storefront display â€“ Sellers can display thumbnail images of all of the items for sale through the storefront widget. When a buyer hovers over an item with the mouse, an enlarged view of the item is shown.
â€œSold Outâ€ items â€“When an item is sold out, sellers can define whether the item is suppressed in the storefront or appears with the â€œsold outâ€ label.
In terms of integration, PayPal has already made some arrangements with TypePad to automatically insert the widget in the blog with just one click. Though setting up this widget requires a simple copy-paste command.
While its blog claims this widget can be integrated to MySpace, the official Storefront site states it is not currently available for this social network.
Additional limitation is its inability to process payment in U.S. dollars only. This something I believe requires a trivial tweaking in the system.