The Center for Digital Democracy (CDD), a consumer watchdog dedicated to preserving the openness and diversity of the Internet, has issued an open letter to Federal Trade Commission (FTC) to investigate youth-targeted marketing initiatives implemented by leading food and beverage companies.
According the groupâ€™s new report titled â€œInteractive Food & Beverage Marketing: Targeting Children and Youth in the Digital Ageâ€, several online marketing efforts by these food and beverage companies contributed to the growing obesity in US.
â€œAs this digital marketing system moves swiftly into place, we have a relatively brief period to establish policies and marketing standards that could help prevent todayâ€™s young people–and future generations–from suffering the serious health consequences of poor nutrition,â€ said CDD executive director, Jeff Chester.
Leading companies guilty of doing such act are McDonaldâ€™s Coca-Cola, Burger King, Mars, and Wendyâ€™s.
The new report will also be delivered today to Congress and at the Federal Communications Commission.