MTV Networks is working with Intercasting Corporation, a mobile social networking company, and its award- winning platform, ANTHEM, to develop a mobile social network around MTV Tr3s. The Latino focused mobile social network, to be called Con3xion, also marks the first time Intercasting has partnered with a major entertainment company to develop a mobile social networking initiative. MTVN and Intercasting will work together in the coming months to develop and launch mobile social networking initiatives for additional MTVN properties.
MTV Tr3s is the most-widely distributed TV network dedicated to super- serving today’s bicultural Latino youth. The ANTHEM platform will enable MTV Tr3s to launch the mobile social network and offer an incredibly functional and simple user interface for users to easily view photos, send and receive messages, post comments, search profiles and more, all while on the go. MTV Tr3s plans to extend its community functionality to the web in the near future.
In addition to enabling entertainment properties to easily create social networking initiatives for the mobile platform, ANTHEM also enables wireless carriers the option to provide a bevy of web-based community and social networking sites for subscribers. It is available to social networking site providers, major brands and entertainment companies interested in developing mobile social networking communities.