Lisa Barone has some problems with Wikipedia and she is not afraid to explain them.
Complaint #1: It puts non-expert information at the top of the search engineâ€™s results page.
This is a perfectly legitimate concern. Wikipedia is often edited by people who are not experts on the topics that they are addressing.
The search engines are supposed to reward authoritative, expert content. Wikipedia is not a subject matter expert.
Complaint #2: Wikipedia pushes expert information farther down the SERP.
As a direct result of complaint #1, those people that are experts in their fields don’t get the search engine rankings that they deserve.
Weâ€™ve heard time and time again that the search engines reward expert content… If thatâ€™s true, why does Wikipedia rank so well? Wikipedia does not fit into this description. Thereâ€™s a difference between a lot of information and quality information.
Complaint #3: Thereâ€™s a reason Wikipedia ranks so well in Google. Something fishy is going on!
I donâ€™t for the life of me know what it is, but thereâ€™s got to be something there. I want to know what makes Wikipedia rank so well and why 40-50 percent of newly created Wikipedia pages appear in Googleâ€™s index with 100 hours of being created. Does Google index your site that fast? I doubt it.
Is Google indulging in some old fashioned favoritism towards Wikipedia? According to ComScore, Google traffic to Wikipedia has risen 166% year over year.
Lisa has more to say.