Internet search leader Google Inc and top semiconductor maker Intel Corp frontlines a group of some of the largest technology companies in the industry in what is called to be the Climate Savers Computing Initiative, with goals to improve energy efficiency and ultimately, promote global warming awareness.
This initiative is participated by technology giants such as Microsoft, Hewlett-Packard, Dell, eBay, Hitachi, NEC, among others, as well as environmental groups, government agencies, and educational institutions, with hopes to encourage all Fortune 500 companies to eventually join as well.
The plan is to improve the efficiency of power sources for computers, servers, and other equipment they create and use, and to educate users about power management and encourage them to buy products labeled as energy efficient. Climate Savers will initially follow the Environmental Protection Agency Energy Star guidelines for this year, requiring a minimum of 80% efficiency in PC power supplies, but aims to achieve 90% efficiency by 2010.
Google co-founder Larry Page said, in a brief appearance at the news conference to lend his support, “The amount of power that computers are using is increasing, and the amount of importance they have in our lives in also increasing. By getting everybody focused on that we can probably make great strides going into the future.. I think this can really help the world.”
Climate Savers Computing Initiative is part of the World Wildlife Fund’s Climate Savers program, whose objective is to reduce carbon dioxide emissions.