Hardware giant Dell enters the portable entertainment scene again with its recent acquisition of technology and software startup Zing Systems.
Known for its “always connected” mobile entertainment, Zing currently provides the streaming audio technology for Sandisk Sana Connect wireless mobile mp3 player, and the Sirius Stiletto.
This acquisition is just one of the steps that Dell has taken to expand its retail catalog. “We’re looking at companies that can expand our capability to provide great product experiences,” said Frink. “We think this is a company that can provide a great technology and entertainment experience.
However, with the disappearance of the Dell DJ Ditty, Dell’s own-branded but now defunct portable media player, many are perplexed about this recent attempt. Then again, when all else fails, Dell could still continue effectively selling third party products anyway.