Baidu.com, Inc. is planning to enter the Chinese e-commerce market by leveraging on its high user traffic and large online communities to build a consumer-to-consumer (C2C) service.
Search engines already play a critical role in the Chinese e-commerce market. According to iResearch, 49% of China’s current C2C users conducted searches before visiting e-commerce sites. Baidu has already established a new department dedicated to the development of innovative e-commerce technologies. The Company plans to continue talent recruitment and launch the C2C service in 2008.