AOL today announced a series of changes it is making to position the company as the worldâ€™s largest and most effective advertising network, building on its industry-leading Advertising.com network and the recent acquisitions of TACODA, Third Screen Media, Lightningcast and ADTECH. The realignment marks the final stage in AOLâ€™s transition from an access business to a global, ad-supported web company.
The new entity, called Platform A, will offer advertisers access to the most sophisticated targeting and measurement tools available in the marketplace across Platform Aâ€™s unmatched network of third-party sites, as well as AOLâ€™s owned and operated sites. Platform A already reaches more than 90% of the domestic online audience, according to comScore Media Metrix. Platform A builds on the success of Advertising.com, which operates the largest third-party display network, and integrates behavioral targeting leader TACODA, Third Screen Media, which operates the largest mobile media network, market leading video ad serving platform Lightningcast, and ADTECHâ€™s global ad serving platform.
AOL also announced that it will move its corporate headquarters to New York City, locating it in the center of the media advertising marketplace.