The Amazon Associates program have just gotten a bit more interesting. There’s a contextual beta out now, which means that Amazon is prowling your content and does special links for keywords that they can sell relevant products for. Like this (screenshot from Thought Garage):
The Amazon Associates Blog describes it like this:
Context Links are a quick and convenient way to add links to your website and monetize your content. Context Links automatically identify and link relevant phrases within your page content to Amazon products, unlocking new ad inventory and saving you the time from having to manually create links. You can add the links to your pages in minutes, and we provide a wealth of options to customize how they are displayed.
Personally I think this is a great move and something we will see more of. People seems to accept these special underlined ads in the content, and it’s a pretty nifty way to monetize your blog.
What do you think of contextual ads in the content?