Dubbed as Adobe PDF Powered by Yahoo, these ads aims will only appear on the right side panel so it will not get in the way of the content. Under this agreement, pay-per-click revenues will be shared with Adobe, Yahoo! and interested content publishers.
To join the program, publishers must register online, and then simply upload their Adobe PDF content so that it can be ad-enabled before distributing PDFs as they do today. Ads can only be displayed within Adobe Reader and Adobe Acrobat, in a panel adjacent to the content so that they do not disrupt the viewing experience. Every time the PDF content is viewed, contextual ads are dynamically matched to the content of the document.
â€œBy partnering with Yahoo! on this innovative advertising service we are creating opportunities for publishers to build new businesses around unique content that previously was just given away or not available to a mass online audience,â€ said Rob Tarkoff, senior vice president, Corporate Development at Adobe.
For now, this ad-system works only for U.S.-based publishers.