Shiny Shiny claims to be the first the first ever gadget blog written by and for women, published by UK based company Shiny Media. The blog, launched in March 2004, has gotten quite some media buzz in the UK as well as internationally, including coverage in the International Herald Tribune and USA Today.
Shiny Media has since then launched various tech related blogs (and others as well) with over 1 million unique visitors per month in total according to the company.
Shiny Shiny is a concept that works, the blog’s track record shows that, and although their catchphrase is “a girl’s guide to gadgets”, it probably has a fairly large chunk of male readers as well.