Anvato Inc. has raised $2 million of $4 million in Series A funding on the heels of launching its one-of-a-kind video identification and monetization service. Anvato uses computer machine vision to analyze videos and does not require meta-tags or watermarks to be embedded inside the videos. The company uses this technology to track copyrighted videos across the Internet and control their distribution and monetization from a single point. Using Anvato, publishers can opt in advertising where both publishers and distributors convert a legal liability into profits.
Oxantium Ventures was this round’s lead investor.
Anvato said it will use the funds to launch AdMatch, its video advertising platform that enables video publishers to track and monetize their online videos through contextual advertising.
With its Content ID product, Anvato already possesses the unique capability to index any video – including major national broadcast network channels – live and track their consumption on online video distribution sites such as YouTube, Veoh and DailyMotion. AdMatch expands this offering by allowing video publishers to insert relevant, unobtrusive ads into their videos and benefit from the viral distribution of their content.
Originally posted on December 11, 2008 @ 12:32 pm