Retailer of indie music eMusic begins a major transformation of its website with the aim of becoming the place for music discovery on the web. A host of new Web 2.0 features will offer eMusic customers more musical context than any other site by pulling in relevant content from around the web and allowing them to share their finds with their friends on major social networks, bookmarking sites and blogs.
The new features break the online music retail mold and recognize that consumer music discovery behavior has changed with the popularity of social networking sites, blogs and simply the vast amount of information available on the web.
The first of the changes will be integrated into a redesigned eMusic album page, the most popular page on the site. eMusic customers will not only see album information and tracklisting on the page, they will see imported content from YouTube, Flickr and Wikipedia for the artist whose music they are exploring.
eMusic’s “taste-making” customers can also now share their finds outside the eMusic community. They can bookmark the album page or send it to their social network feed on 18 of the most popular social media sites, including Facebook, Digg, Del.icio.us, Twitter, Stumble Upon and more. eMusic will add support for more sites over time.
Originally posted on July 22, 2008 @ 12:33 pm