NowPublic has launched the MostPublic Index, a detailed barometer of the most public news influencers of today’s digital world, illustrating how a new breed of influencer is shaping the media environment and what’s heard by the general population. The first MostPublic Index identifies the 50 most influential individuals in New York.
“Our ‘MostPublic Index’ is a leading indicator and benchmark of who is really changing the way in which news is being produced and distributed, a core goal of NowPublic and its army of reporters,†said Leonard Brody, CEO of NowPublic.
NowPublic created a formula to measure influence and “publicness†across four categories, including:
Online Visibility; Presence on User-Generated Content and Social Networking Sites; Interactivity and Accessibility; and The “R†Factor: Presence on Microblogging Platforms (Flickr, Twitter, Tumblr, etc.)
NowPublic measured statistics in each of these categories from Facebook, Flickr, Google, Technorati, YouTube, and various other blogs and sites, to create a list of New York’s leading influencers.
NowPublic then narrowed the list to 50 by analyzing and documenting individuals’ presence and popularity in each of these channels, applying a weighted scoring system, determined by the strength of specific traits held in each online community.
Here is NowPublic’s MostPublic individuals in New York:
1. Fred Wilson
2. Arianna Huffington
3. Sarah Austin
4. Steve Rubel
5. Noah Brier
6. Anil Dash
7. Gary Vaynerchuk
8. Jeff Jarvis
9. Liza Sabater
10. Loren Feldman
The entire list can be viewed here: http://www.nowpublic.com/world/most-public-index.
The MostPublic Index will issue periodic indexes across a variety of categories, including the MostPublic: American cities; European cities; Asian Cities; Indian Cities; musical influencers; political influencers, pop culture influencers and sports influencers, among others. The next MostPublic Index will identify the 50 most public individuals in Silicon Valley.
Originally posted on July 21, 2008 @ 9:59 am