The economy has not dampened the green commitments of most U.S. consumers, according to a recent national poll by Harris Interactive in which more than two thirds of those who purchase “green” products or services said their “green” buying habits are unchanged and one quarter said they’ve actually increased their purchase of “green” goods or services. Only 8 percent of “green” purchasers said the economy has reduced their buying of “green” products and services.
Among the 73 percent of those who reported buying “green”:
67 percent, reported buying the same
26 percent, buying more
8 percent, buying less
Asked how knowing that a store or restaurant focused on being “green” as part of their business would impact their likelihood to visit, 49 percent said they would be equally as likely to visit, regardless of extra distance or effort. Another 26 percent said they would be more likely to visit if it involved no extra distance/effort, and 8 percent would be more likely to “go green” and visit even if it required extra distance/ effort. [Full poll results]
Originally posted on April 21, 2009 @ 7:12 am